ZIMBABWE SCHOOL EXAMINATIONS COUNCIL General Certificate of Education Ordinary Level
**PAPER 1 Multiple Choice**
JUNE 2024 SESSION
Additional materials:
Multiple Choice answer sheet
Soft clean eraser
Soft pencil (type B or HB is recommended)
INSTRUCTIONS TO CANDIDATES
Answer all questions. For each question, there are four possible answers, A, B, C and D. Choose the correct answer. Record your choice in soft pencil on the answer sheet provided.
Read very carefully the instructions on the answer sheet.
INFORMATION FOR CANDIDATES
There are forty questions in this paper. Each correct answer will score one mark. Any rough working should be done on this question paper.
Question 1
The diagram below shows business units in the private sector.

What does X represent?
A parastatals
B public corporations
C public limited companies
D utility companies
Question 2
An example of Psychographic segmentation is
A age.
B culture.
C gender.
D lifestyle.
Question 3
Which method of promotion makes use of mail order catalogue?
A celebrity endorsements
B direct marketing
C personal selling
D public relations
Question 4
Goods in entrepot trade are kept in a
A bonded warehouse.
B producer warehouse.
C retailer warehouse.
D wholesaler warehouse.
Question 5
A special commodity warehouse for keeping fuel is a
A calabash.
B cellar.
C silo.
D tank.
Question 6
Which facility is provided by airport authorities?
A dredging
B dry docks
C hangars
D quays
Question 7
The role of underwriters in insurance is
A assessing the data to predict future trends.
B collecting statistical information.
C deciding whether risks should be shared.
D preparing reports for management.
Question 8
Which one is taken together with fire insurance?
A Consequential loss
B Hull insurance
C Freight insurance
D Public liability
Question 9
Gross profit refers to
A current assets minus current liabilities.
B net sales minus cost of goods sold.
C the amount of capital used for the day to day running of a business.
D the circulating capital.
Question 10
Which characteristic of money is the same as recognisable?
A Durable
B Identifiable
C Scarce
D Uniform
Question 11
Which is an external source of finance?
A hire purchase
B retained profits
C sale of assets
D selling shares
Question 12
Which statement describes controlling as a management function?
A giving workers instructions on what to do
B making sure there are sufficient raw materials
C putting together departments in an organisation
D verifying whether activities are done according to a plan
Question 13
Which document is issued by the Registrar of Companies when a company is registered?
A Articles of Association
B Certificate of Incorporation
C Memorandum of Association
D Prospectus
Question 14
Which is a feature of Small to Medium Enterprises (SMEs)?
A They aim at mass marketing.
B They appoint a board of directors.
C They invest personal assets into the business.
D They have limited liability.
Question 15
Who monitors International Standards of products performance?
A the Advertising Media Association (ADMA)
B the Citizens Advice Bureau (CAB)
C the Consumer Council of Zimbabwe (CCZ)
D the Standards Association of Zimbabwe (SAZ)
Question 16
Which product is sold at a wholesale produce market?
A eggs
B cars
C furniture
D stationery
Question 17
Traders give trade discount to their customers to
A encourage customers to buy from the same supplier.
B encourage customers to pay promptly.
C improve cash flow of a firm.
D reduce risk of bad debts.
Question 18
Balance of payments is
A invisible imports less invisible exports.
B total exports less total imports.
C total imports less visible exports.
D visible imports less visible exports.
Question 19
A cooling off period is a feature of
A deferred payments.
B hire purchase.
C informal credit.
D revolving credit.
Question 20
The role of Finance Houses in Hire purchase transactions is to
A pay a deposit for goods bought on credit.
B provide capital to traders.
C repossess goods if the buyer defaults.
D sue the buyer if payments are not met.
Question 21
Which resource is regarded as cultural heritage?
A capital
B enterprise
C labour
D land
Question 22
The transfer of resources from foreign to local ownership is
A commercialisation.
B indigenisation.
C nationalisation.
D privatisation.
Question 23
A marketing concept in which customers' needs are considered before developing the product is
A market concept.
B product concept.
C production concept.
D selling concept.
Question 24
The use of Global Positioning Remote Sensing (GPRS) is
A e-ticketing.
B e-tolling.
C fleet management.
D increasing speed.
Question 25
The following are advantages of facsimile transmission except that
A dialogue and teleconferencing are possible.
B exact images can be sent instantly.
C information can be sent at anytime.
D several copies can be sent at any given time.
Question 26
Which risk is covered by Export Credit Guarantee Corporation (ECGC)?
A exchange rate fluctuations
B insolvency of the exporter
C losses due to civil disturbances
D marine insurance risks
Question 27
The formulation of national financial policy is done by a
A central bank.
B commercial bank.
C merchant bank.
D savings bank.
Question 28
The following are contents of a business plan except
A an executive summary.
B a financial plan.